Traditional TV Networks vs OTT Services: The Shift of Competition and the Future of New Content, within the Context of Global Content Consumption and Adaptation

Linear TV networks have long been recognized as established television models, relying on fixed air times via cable. In contrast, on-demand streaming operate on viewer-driven consumption, with Netflix, Disney+, and Apple TV+ serving as leading platforms. As digital engagement shift, rivalry between conventional TV networks and streaming services ha

read more